ICT held a press conference today to announce our new initiative ‘on Wednesday we wear Pink’. A campaign to increase the awareness on breast cancer and the importance of TLC – touch, look, check. Mr Roshan Mahanama, the legendary former cricket and ICC match referee initiated this concept of wearing Pink every Wednesday, following the global trend and we are delighted to have his support. Along with him we are thankful to Hameedias and Bluefort for joining us as our first partners in this cause.